Hashtags are helpful for Listening and Reach
Hashtags are pretty much a staple of social media, and if you look at just about any Instagram feed, you’ll see that hashtags are big here too.
As on other platforms, Instagram hashtags serve to promote your brand and products, help you keep track of mentions and connect with people in particular communities.
If you’re using a brand-specific hashtag in other places (like Twitter), bring it over to Instagram and encourage your followers to use it when they upload a picture of them using your product.
If you want to get in front of even more people, take advantage of existing popular hashtags. Find the ones that are most relevant to your brand or product and use them as needed. Sites like
Webstagram offers an up-to-date list of the top hashtags on Instagram.
